Home Staging is a powerful, proven real estate tool designed to prepare homes for sale. It works like interior decorating/design but with the focus on buyer's tastes instead of the seller's tastes. The purpose is to attract the broadest range of buyers who will be more inclined to make an offer on your home. Staging helps both sellers and buyers achieve their goals. How? Read here about the Benefits of Staging.
How does Home Staging work?
Home Staging works by depersonalizing, de-cluttering, updating, and when necessary, redesigning rooms (spaces) in your home in order to appeal to the broadest range of buyer's tastes. It includes creating spaces that are attractive, updated, inviting, and spacious. The goal is to show off your home's architectural features and evoke a favorable emotional response in potential buyers. In other words, buyers want to envision living in your home. Buying a home is based almost entirely on emotion. If you invest the time and effort into creating the type of environment buyers want to see, your home will sell much faster.
How important are interior photographs when selling my home?
VERY! Buyers begin their search online for homes before deciding to take a peek in person. Pictures are the deciding factor in whether they will make an appointment to view your home in person or pass it over for the house down the street that looks more attractive. Pictures play a significant, pivotal role in real estate sales. If prospective buyers don't like what they see in pictures, you've lost the sale before you've begun. Buyers who aren't impressed with what they see will pass your home over even if other aspects appeal to them; such as neighborhood, school district, land taxes, acreage, proximity to shopping, etc.
Should I worry about how my home looks while it's on the market?
Yes! Absolutely! Staged homes show better on the MLS (Multiple Listing Service) and buyers perceive Staged homes to appear well maintained and in "move-in" condition. This appeals to buyers, and the more prospective buyers like what they see in pictures, the more likely they will be to view your home in person. That leads to more offers and a quicker sale. I offer professional photography service for marketing your home. Experience in photography is essential to getting the right pictures for your home.
How expensive is Home Staging? Home Staging is a powerful home selling tool, and should be considered an investment. It is THE most effective selling tool in the real estate industry. The investment in Staging an entire typically sized house costs less than your first price reduction. Home Staging Consultations are a great way to prepare your home for sale and are budget-friendly. Why should I sink money into a house I'm selling? If your home sits on the market for a long time, it's usually because it seems overpriced in relation to how it looks. Staging your home can increase its market value. When you add up the carrying costs associated with owning a home, it makes sense to look for tools that will help it sell faster. The most common costs associated with home ownership are: mortgage, property taxes, hazard insurance, utilities (electric, water & sewer, and fuel), and maintenance (such as snow removal and lawn care). All of these expenses add up each month and can quickly drain your wallet. This means less profit for you when you finally do sell. Remember, you are incurring these costs each month your house remains unsold. Once your home is properly Staged, it's more likely to sell faster, thereby reducing your monthly expenses and keeping more money (and profit) in your own pocket. It makes sense to Stage your home before you sell so it will have the best chance in avoiding, or even eliminating, the price reduction trap.